Advanced Social Media Analytics module for Perfex CRM

Advanced Social Media Analytics Module is a comprehensive tool designed to provide deep insights into social media performance across various platforms, enabling businesses, marketers, and analysts to optimize their strategies and boost engagement. This module utilizes advanced analytics to track, measure, and analyze performance data on social media, offering a detailed view and granular insights into the metrics of each platform. Below is a detailed description of the main features and benefits of the module.

Benefits of the Advanced Social Media Analytics Module

01. 360-Degree Social Media Insight
Gain a unified view of performance across connected platforms. Identify trends, understand the audience, and measure the effectiveness of campaigns.

02. Unified Platform Management
Eliminate the need for multiple dashboards and manual reports. Manage analytics, posts, and content across all social media in a single centralized channel.

03. Data-Driven Decision Making
Track and analyze engagement rates, impressions, comments, and more in real-time. These insights help adjust your strategies and maximize return on investment.

04. Advanced Audience Insights
Gain a deep understanding of who your followers are, where they come from, and how they interact with your content. Leverage detailed demographic data — such as age, gender, and location — to personalize campaigns and messaging.

05. Time and Resource Efficiency
Automate data synchronization and analysis, eliminating the need for manual monitoring. This ensures consistent and up-to-date information, freeing up time to focus on more creative strategies.

Benefits of the Advanced Social Media Analytics Module

06. Scalability and Customization
Whether you are responsible for a single brand or multiple workspaces, scalable and customizable settings allow you to adjust analytics and reporting to meet the goals and style of each workspace.

07. Actionable Analytics
Discover engagement trends, make comparisons between platforms, and generate performance reports. These insights help refine your strategy, optimize ad spending, and provide a greater return on investment for your social media campaigns.

08. Optimized Content Strategy
Understand who your followers are and how they interact with your content, allowing you to determine the most effective type of content to maximize impact.

09. Improved ROI
Leverage detailed insights to enhance content effectiveness, resulting in a higher return on investment for your social media. Monitor performance and engagement trends to measure the effectiveness of social media investments.

10. Enhanced Engagement Strategies
With real-time metrics and detailed demographic analysis, develop content strategies that resonate with your target audience, promoting increased engagement and conversion.

Key Features for Advanced Social Media Analysis

01. Overall Analytics
Quickly assess daily performance on social media, including likes, reactions, comments, impressions, and reach across connected platforms.

02. Facebook Analytics
Obtain detailed reports on performance by analyzing the demographics and engagement of your audience over time and understanding the health and performance of your Facebook page.

03. Instagram Analytics
Track impressions, engagement, follower growth, and more. Gain insights into the effectiveness of posts to optimize your content strategies on Instagram.

04. TikTok Analytics
Identify engagement patterns and compare them with previous campaigns to optimize your content strategy on TikTok.

05. X Analytics
Monitor post performance, interactions, and followers to cultivate stronger engagement on platform X.

06. YouTube Analytics
Analyze data on subscribers, views, likes, and dislikes, allowing you to adjust your video strategies and continuously improve channel performance.

07. Workspace Management
Organize multiple projects, campaigns, or clients in one place, facilitating collaboration and task management for each workspace.

08. Social Account Management
Efficiently manage multiple social media accounts by scheduling posts, monitoring interactions, and importing data for reporting.

Module Features

Overall Analytics:

• Posts, Reactions, Shares, Comments, Engagement
• Posts Made
• Daily Post Impression Trend
• Account Performance
• Facebook Engagement
• Instagram Engagement
• TikTok Engagement
• X Engagement
• YouTube Engagement

Facebook Analytics:

• Fans
• Impressions
• Engagements
• Reactions
• Clicks
• Comments
• Sentiment
• Message Count
• Audience Growth
• Posts Made with Engagement
• Posting Rate
• Post Type
• Total Posts
• Posting Density – Daily
• Fans by Age
• Fans by Gender
• Top Countries
• Top Languages
• Active Users per Day
• Engagement Rate
• Daily Engagement Rate
• Total Engagement
• Overview of Reactions
• Engagement by Day/Hour

Instagram Analytics:

• Impressions
• Engagements
• Profile Actions
• Followers
• Comments
• Audience Growth
• Instagram Posting Behavior
• Posting Behavior by Media Type
• Active Users by Hours
• Active Users by Days
• Instagram Impressions
• Impression Metrics
• Instagram Engagement
• Engagement Metrics
• Instagram Stories Performance
• Stories Metrics
• Stories Performance
• Followers by Age
• Followers by Gender
• Top Countries
• Top Languages

TikTok Analytics:

• Followers
• Following
• Videos
• Video Views
• Engagements
• Likes
• Shares
• Comments
• Net Followers
• Video Views
• Followers by Country
• Followers by Gender
• Engagement Activity
• Daily Posting Pattern vs. Engagement Analysis

X Analytics (formerly Twitter):

• Posts
• Retweets
• Following
• Engagements
• Followers
• Posts Made with Engagement
• Total Engagement
• Engagement Rate
• Posting Density – Daily
• Audience Growth
• Followers/Following Rate
• Total Followers
• Recognition through Mentions

YouTube Analytics:

• Subscribers